Release0: Forged in the Trenches, Built to Scale
•
7 minutes read
For the past four years, Release0 has been quietly doing the work: running high-stakes automations for global agencies, enterprise clients, fast-growing startups — and often under tight deadlines, chaotic growth phases, and zero room for error.
But the origins of Release0 trace back even further — inside another of our products: MobAppCreator.
MobAppCreator powers mobile experiences for thousands of businesses, and over time, one common need kept surfacing from our clients: How can we automate conversations, qualify leads, provide instant answers, and do it all without building a backend from scratch?
Our response was to create tooling for internal use. Connectors to Google Sheets. Flow logic for chat. A fallback to human handoff. It was rough at first. It wasn’t meant to be a product. But over time, we realized we were building something far more powerful.
Born Out of Necessity
Release0 wasn’t born in a product strategy workshop. It was born in client requests, support tickets, and late-night problem solving.
Back in 2021, we were working with a large Latin American retailer facing a massive product launch tied to a flash sale. Their traffic tripled overnight. Their support system didn’t. The friction was immediate — customers weren’t getting answers, carts were being abandoned, and conversion rates were dropping.
We spun up a flow with Release0 (though it didn’t have a name then): auto-replies based on product type, smart routing, a real-time connection to their pricing sheet via Google Sheets, and a daily performance digest to their ops team.
In the first 72 hours, their ticket resolution time dropped by 52%. We didn’t celebrate — we just kept shipping.
Later that same year, we were approached by an edtech platform needing to onboard thousands of new students per month via WhatsApp — across three countries and multiple time zones. They had the content, but no system to assign classes, sync payments, and manage support without hiring a 10-person team.
We launched a WhatsApp-native flow with conditional logic, Stripe integration, and follow-up reminders. The result: a 3x increase in paid student conversions, and 90% reduction in onboarding time.
And then there was the travel agency. High-end, custom packages. Tons of leads coming in, but 80% were unqualified. Sales reps were spending hours each day replying manually.
We deployed a lead qualification flow that filtered users by destination, budget, season, and preferred language — and routed only high-value leads to the CRM.
The owner told us later: “We were finally able to breathe. I felt like I got my team back.”
We Learned from Everyone
We've worked with billion-dollar enterprises, two-person teams, bootstrapped agencies, and Fortune 500 partners.
From the big players, we learned to think in scale: security, compliance, auditability, and speed.
From the lean teams, we learned to obsess over friction: time to value, clarity, and out-of-the-box usability.
We also learned that most automation tools aren’t really built for execution — they’re built for demos.
That’s not Release0. Every feature we offer has been validated in pressure scenarios. Every integration has seen battle. Every fallback exists because at some point, we needed it, urgently.
Why We Decided to Go Public
For years, Release0 was something we kept close — only available to our agency partners and MobAppCreator clients. It wasn’t even “launched” in the traditional sense. We just used it. Improved it. Used it again. And again.
But toward the end of 2024, something changed.
More people started asking if they could “just use the platform.” Not the custom service. Not the team. Just the product. That’s when we knew: this shouldn’t be locked away anymore.
So in December 2024, we made the call:
✅ Let's turn Release0 into a public SaaS.
We spent months rebuilding the UI. Polishing integrations. Structuring documentation. Opening our APIs. And onboarding a set of private beta testers from around the region — agencies, internal teams, and developers.
They were brutal, in the best way possible. They helped us shape the onboarding. Improve performance. Clarify messaging. Spot edge cases we hadn’t considered.
April 2025: Public Launch
In April 2025, we officially released Release0 to the public.
It’s everything we’ve battle-tested — now available for anyone.
Whether you’re a solo founder, a product team, a marketing agency, or an enterprise lead:
You can now build, connect, and automate like we — and our clients — have for years.
What’s included:
- A no-code conversation builder
- GPT + Mistral AI agents with full prompt control
- Seamless integration with:
- Make and Zapier
- Google Sheets
- OpenAI, Mistral, and other LLMs
- Stripe
- Webhooks + REST APIs
- WhatsApp Business API (soon)
- Embeddable widgets (bubble, popup, inline) — for Web, Notion, Shopify, WordPress, React, Next.js, and more
- Usage analytics and A/B testing
- Role-based access controls
- Developer-friendly APIs for headless use
And we’re just getting started.
What Makes Us Different
Release0 isn’t a templated bot tool. It’s a framework — built for real-life workflows, with real complexity.
We don’t believe in closed, magic systems. You get full control. You can extend. You can integrate. You can iterate fast.
And most importantly: you get a platform that’s already been proven in the field — not something experimental.
We’ve worked where SLAs matter, where funnels are tied to revenue, and where “the chatbot broke” is not acceptable. That’s our standard.
The Road Ahead
Our roadmap is shaped by what real users need — not just what’s trendy.
✅ Now Available:
- Use case-based conversation templates — onboarding, appointment booking, lead scoring, and more
- Workspaces — collaborate with your team in shared environments
- GPT + Mistral AI integrations — with full prompt control
- Realtime analytics — actionable insights as they happen
- Custom domains — fully brand your chatbot experience
🔜 Coming Soon:
- Improved and shareable analytics dashboards
- WhatsApp integration
- Scheduled actions & auto-retries
- Self-hosted options for enterprise deployments
We’re exploring early access opportunities for certified agency partners later this year.
Thank You
To the early testers, clients, and partners — thank you for your trust, your feedback, your patience, and the energy you brought to building this with us.
To the engineers who built and rebuilt under fire.
To the designers who turned wireframes into flows that make sense.
To the customers who said: “Could this be easier?” — and meant it.
To the ones who told us what was broken, what didn’t scale, and what mattered.
Thank you.
This platform is the result of hundreds of conversations, edge cases, lessons — and the shared collaboration of everyone who believed in making it better, release after release.
We’re proud of where Release0 is today.
But we’re even more excited about where it’s going next.
We’re eager to hear from you — your feedback, your ideas, your use cases.
This next phase starts with you.
